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Data protection

Data protection

Privacy policy for the use of this website

1. Introduction

With the following information, we would like to give you as a "data subject" an overview of the processing of your personal data by us and your rights under data protection laws. It is generally possible to use our website without entering personal data. However, if you wish to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we will generally obtain your consent.

The processing of personal data, such as your name, address or e-mail address, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to "AICHELIN Holding GmbH." applicable country-specific data protection regulations. By means of this data protection declaration, we would like to inform you about the scope and purpose of the personal data we collect, use and process.

As the controller, we have implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free to transmit personal data to us by alternative means, for example by telephone or post.

You too can take simple and easy-to-implement measures to protect yourself against unauthorized access to your data by third parties. We would therefore like to give you some tips on how to handle your data securely:

  • Protect your account (login, user or customer account) and your IT system (computer, laptop, tablet or mobile device) with secure passwords.

  • Only you should have access to the passwords.l Make sure that you only ever use your passwords for one account (login, user or customer account).

  • Do not use the same password for different websites, applications or online services.

  • The following applies in particular when using publicly accessible IT systems or IT systems shared with other people: You should always log out after logging in to a website, application or online service.

Passwords should consist of at least 12 characters and be chosen in such a way that they cannot be easily guessed. Therefore, they should not contain common everyday words, your own name or the names of relatives, but should contain upper and lower case letters, numbers and special characters.

2. Person responsible

The controller within the meaning of the GDPR is the:

AICHELIN Holding GmbH
Fabriksgasse 3 , 2340 Mödling, Austria

Representative of the person responsible: The managing director(s)

3. Data Protection Officer

You can contact the data protection officer as follows DataOrga® GmbH

E-Mail: [email protected]

You can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. Definitions

The data protection declaration is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance. We use the following terms, among others, in this privacy policy

1. Personal data

Personal data is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

2. Person concerned

Data subject is any identified or identifiable natural person whose personal data is processed by the controller (our company).

3. Processing

Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

4. Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of restricting its future processing.

5. Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

6. Pseudonymization

Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

7. Processor

Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

8. Receiver

Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

9. Third

Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

10. Consent

Consent is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

5. Legal basis of the processing

Art. 6 para. 1 lit. a GDPR (in conjunction with § 25 para. 1 TDDDG) serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 para. 1 lit. b GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our products or services.

If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 para. 1 lit. c GDPR.

In rare cases, it may be necessary to process personal data in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. The processing would then be based on Art. 6 para. 1 lit. d GDPR.

Ultimately, processing operations could be based on Art. 6 para. 1 lit. f GDPR. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if you are a customer of our company (Recital 47 Sentence 2 GDPR).

6. Transmission of data to third parties

Your personal data will not be transferred to third parties for purposes other than those listed below.

We only pass on your personal data to third parties if:

1. You have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR,

2. the disclosure is permitted in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,

3. in the event that there is a legal obligation for disclosure pursuant to Art. 6 para. 1 lit. c GDPR, and

4. this is legally permissible and necessary for the processing of contractual relationships with you in accordance with Art. 6 para. 1 lit. b GDPR.

In order to protect your data and, if necessary, to enable us to transfer data to third countries (outside the EU/EEA), we have concluded data processing agreements based on the European Commission's standard contractual clauses. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent may serve as the legal basis for the transfer to third countries in accordance with Art. 49 para. 1 lit. a) GDPR. This may not apply in the case of data transfer to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 GDPR.

Your personal data will not be transferred to third parties for purposes other than those listed below.

We only pass on your personal data to third parties if: 1. You have given us your consent in accordance with Art. 6 para.

1 lit. a GDPR have expressly consented to this,

2. the disclosure is permitted in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,

3. in the event that there is a legal obligation for disclosure pursuant to Art. 6 para. 1 lit. c GDPR, and

4. this is legally permissible and necessary for the processing of contractual relationships with you in accordance with Art. 6 para. 1 lit. b GDPR.

As part of the processing operations described in this privacy policy, personal data may be transferred to the USA. The USA does not have an adequate level of data protection (ECJ Schrems II). In order to protect your data, we have concluded data processing agreements based on the European Commission's standard contractual clauses. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent may serve as the legal basis for the transfer to third countries in accordance with Art. 49 para. 1 lit. a) GDPR. This may not apply in the case of data transfer to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 GDPR.

7. Technology

7.1 SSL/TLS encryption

This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact requests that you send to us as the operator. You can recognize an encrypted connection by the "https://" in the address line of the browser instead of "http://" and by the lock symbol in your browser line.

We use this technology to protect your transmitted data.

7.2 Data collection when visiting the website

If you only use our website for information purposes, i.e. if you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to our server (in so-called "server log files"). Our website collects a range of general data and information each time you or an automated system accesses a page. This general data and information is stored in the server log files. The following can be recorded
1. browser types and versions used,
2. the operating system used by the accessing system,
3. the website from which an accessing system reaches our website (so-called referrer),
4. the sub-websites that are accessed via an accessing system on our website,
5. the date and time of access to the website,
6. an Internet Protocol address (IP address) and,
7. the Internet service provider of the accessing system. When using this general data and information, we do not draw any conclusions about your person.

Rather, this information is required in order to
1. to deliver the content of our website correctly,
2. to optimize the content of our website and the advertising for it,
3. to ensure the permanent functionality of our IT systems and the technology of our website, and
4. to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber-attack.

This collected data and information is therefore evaluated by us both statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The data of the server log files are stored separately from all personal data provided by a data subject.

The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the data collection purposes listed above.

7.3 Cloudflare (Content Delivery Network)

Our website uses functions of CloudFlare. The provider is CloudFlare, Inc. 665 3rd St. #200, San Francisco, CA 94107, USA.

CloudFlare offers a globally distributed content delivery network with DNS. Technically, the information transfer between your browser and our website is routed via the CloudFlare network. CloudFlare is thus able to analyze the data traffic between users and our websites in order to detect and ward off attacks on our services, for example. Cloudflare may use technically necessary cookies to optimize security and performance.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

We have concluded a corresponding agreement with Cloudflare on the basis of the GDPR for order processing or in accordance with EU standard contractual clauses. Cloudflare collects statistical data about visits to this website. The access data includes: Name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider. Cloudflare uses the log data for statistical evaluations for the purpose of operation, security and optimization of the offer.

If you have consented to the use of Cloudflare, the legal basis for the processing of personal data is Art. 6 para. 1 lit. a GDPR. We also have a legitimate interest in using Cloudflare to optimize our online offering and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR. The personal data is stored for as long as it is required to fulfill the purpose of processing. The data will be deleted as soon as it is no longer required to achieve the purpose.

This US company is certified under the EU-US Data Privacy Framework. This is an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures. You can find more information about CloudFlare at: https://www.cloudflare.com/privacypolicy/.

7.4 DigitalOcean (Hosting)

Our website is hosted by DigitalOcean LLC, 101 Avenue of the Americas, 10th Floor, New York, NY 10013, USA.

When you visit our website, DigitalOcean processes personal data that is technically necessary to provide the website and to ensure stability and security. This includes in particular

  • IP address

  • Date and time of the request

  • Browser type and browser version

  • operating system used

  • Referrer URL

  • Host name of the accessing computer

The processing is carried out on the basis of our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR in the secure and efficient provision of our online offer.

We have concluded an order processing contract with DigitalOcean. A transfer of personal data to the USA cannot be ruled out. DigitalOcean is certified under the EU-US Data Privacy Framework. This means that there is an adequacy decision in accordance with Art. 45 GDPR.

Further information can be found at:
https://www.digitalocean.com/legal/privacy-policy

8. Cookies

8.1 General information about cookies

Cookies are small files that your browser automatically creates and that are stored on your IT system (laptop, tablet, smartphone, etc.) when you visit our website.Information is stored in the cookie that results from the connection with the specific end device used. However, this does not mean that we obtain direct knowledge of your identity. The use of cookies serves to make the use of our website more convenient for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site. In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your end device for a specified period of time. If you visit our site again to use our services, it is automatically recognized that you have already visited us and which entries and settings you have made so that you do not have to enter them again. On the other hand, we use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimization. These cookies enable us to automatically recognize that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage duration of the cookies can be found in the settings of the consent tool used.

8.2 Legal basis for the use of cookies.

The data processed by the cookies, which are required for the proper functioning of the website, are therefore necessary to safeguard our legitimate interests and those of third parties in accordance with Art. 6 para. 1 lit. f) GDPR. For all other cookies, you have given your consent to this via our opt-in cookie banner in accordance with Art. 6 para. 1 lit. a) GDPR.

8.3 Notes on avoiding cookies in common browsers.

You can delete cookies, allow only selected cookies or completely deactivate cookies at any time via the settings of the browser you are using. Further information can be found on the support pages of the respective providers:

Chrome: https://support.google.com/chrome/answer/95647?tid=311178978.

Safari: https://support.apple.com/de-at/guide/safari/sfri11471/mac?tid=311178978.

Firefox: https://support.mozilla.org/de/kb/cookies-und-website-daten-in-firefox-loschen?tid=311178978.

Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-l%C3%B6schen-63947406-40ac-c3b8-57b9-2a946a29ae09.

8.4 Consent Management Platform (Usercentrics)

We use the consent management platform "Usercentrics" from Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany.

Usercentrics is used to obtain consent to the storage of certain cookies on your end device or to the use of certain technologies and to document them in accordance with data protection regulations.

When you visit our website, the following personal data is processed:

  • Consent data or revocation of consent

  • IP address (shortened/anonymized)

  • Information about the browser

  • Information about the end device

  • Time of the visit

  • URL of the page visited

  • Consent ID

The processing is carried out to fulfill our legal obligations pursuant to Art. 6 para. 1 lit. c GDPR in conjunction with Art. 7 para. 1 GDPR. Art. 7 para. 1 GDPR.

The end user's consent status, which serves as proof of consent. The consent status is also stored in the end user's browser so that the website can automatically read and follow the end user's consent in all subsequent page requests and future end user sessions for up to 12 months. The consent data (consent and withdrawal of consent) is stored for three years. The retention period corresponds to the regular limitation period pursuant to Section 195 of the German Civil Code (BGB). The data will then be deleted immediately. The functionality of the website is not guaranteed without the described processing. The user has no right to object as long as there is a legal obligation to obtain the user's consent to certain data processing operations (Art. 7 para. 1, 6 para. 1 sentence 1 lit. c) GDPR). Usercentrics is the recipient of your personal data and acts as a processor for us. Data processing takes place exclusively in the European Union. Detailed information on the use of Usercentrics can be found at: https://usercentrics.com/privacy-policy/.

9. Contents of our website

9.1 Contact / contact form

Personal data is collected when you contact us (e.g. via contact form or email). Which data is collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b) GDPR. Your data will be deleted after final processing of your request; this is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and the deletion does not conflict with any statutory retention requirements.

10. Newsletter mailing

10.1 Newsletter mailing to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range by e-mail. In accordance with Section 7 (3) UWG, we do not need to obtain separate consent from you for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f) GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the controller named at the beginning. You will only incur transmission costs for this in accordance with the basic rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will be discontinued immediately.

10.2 CleverReach

This website uses CleverReach to send newsletters. The provider is CleverReach GmbH & Co. KG, (CRASH Building), Schafjückenweg 2, 26180 Rastede, Germany. CleverReach is a service with which the newsletter dispatch can be organized and analyzed. The data you enter for the purpose of subscribing to the newsletter (e.g. your email address) is stored on CleverReach's servers in Germany and Ireland. Our newsletters sent with CleverReach enable us to analyze the behavior of newsletter recipients. Among other things, we can analyze how many recipients have opened the newsletter message and how often which link in the newsletter was clicked on. Conversion tracking can also be used to analyze whether a predefined action (e.g. the purchase of a product on our website) has taken place after clicking on the link in the newsletter. Further information on data analysis by CleverReach newsletters can be found at: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

Data processing takes place on the basis of your consent (Art. 6 (1) (a) GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation. If you do not wish to be analyzed by CleverReach, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly on the website. You can revoke your consent at any time. You can also prevent processing at any time by unsubscribing from the newsletter. You can also prevent the storage of cookies by setting your web browser accordingly. You can also prevent the storage and transmission of personal data by deactivating Java Script in your web browser or installing a Java Script blocker (e.g. https://noscript.net or https://www.ghostery.com). We would like to point out that these measures may mean that not all functions of our website are available, and that the data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted both from our servers and from the CleverReach servers after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. email addresses for the member area) remain unaffected by this.you can view CleverReach's privacy policy at: https://www.cleverreach.com/de/datenschutz/.

11. Our activities in social networks

So that we can also communicate with you on social networks and inform you about our services, we have our own pages there. If you visit one of our social media pages, we are jointly responsible with the provider of the respective social media platform for the processing operations triggered by this, within the meaning of Art. 26 GDPR.

We are not the original provider of these pages, but only use them within the scope of the possibilities offered to us by the respective providers.

As a precautionary measure, we would therefore like to point out that your data may also be processed outside the European Union or the European Economic Area. Use may therefore be associated with data protection risks for you, as it may be more difficult to safeguard your rights, e.g. to information, deletion, objection, etc., and processing in social networks is often carried out directly for advertising purposes or for the analysis of user behavior by the providers without us being able to influence this. If user profiles are created by the provider, cookies are often used or the user behavior is assigned to your own social network member profile.

The described processing operations of personal data are carried out in accordance with Art. 6 para. 1 lit. f) GDPR on the basis of our legitimate interest and the legitimate interest of the respective provider in order to be able to communicate with you in a timely manner or to inform you about our services. If you have to give your consent to data processing as a user to the respective providers, the legal basis is Art. 6 para. 1 lit. a) GDPR in conjunction with Art. 7 GDPR. Art. 7 GDPR.

As we do not have access to the providers' databases, we would like to point out that it is best to assert your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. Further information on the processing of your data in the social networks is provided below by the respective social network provider we use:

11.1 LinkedIn

(Joint) controller for data processing in Europe:

LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland

Privacy policy: https://www.linkedin.com/legal/privacy-policy

11.2 XING (New Work SE)

(Joint) controller for data processing in Germany:

New Work SE, Am Strandkai 1, 20457 Hamburg, Germany

Privacy policy:

https://privacy.xing.com/de/datenschutzerklaerung

Information requests for XING members: https://www.xing.com/settings/privacy/data/disclosure

11.3 YouTube

(Joint) controller for data processing in Europe:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

Privacy policy: https://policies.google.com/privacy

12. Web analysis

12.1 Google Analytics

On our websites we use Google Analytics (GA4), a web analysis service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

In this context, pseudonymized user profiles are created and cookies (see "Cookies") are used. The information generated by the cookie about your use of this website may include, but is not limited to

-short-term recording of the IP address without permanent storage

- Location data

- Browser type/version

- operating system used

- Referrer URL (previously visited page)

- Time of the server request

The pseudonymized data may be transmitted by Google to a server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage for the purposes of market research and the needs-based design of this website. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. These processing operations are only carried out if express consent is given in accordance with Art. 6 para. 1 lit. a) GDPR. Google's default data storage period is 14 months. Otherwise, the personal data is stored for as long as it is required to fulfill the purpose of processing. The data is deleted as soon as it is no longer required to achieve the purpose. The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures.

Further information on data protection when using GA4 can be found at: https://support.google.com/analytics/answer/12017362?hl=de.

12.2 Hotjar

We use Hotjar from Hotjar Ltd, Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta.

Hotjar enables us to analyze user behavior on our website. Among other things, mouse movements, clicks, scrolling behavior and pages visited can be evaluated. Hotjar uses cookies and similar technologies for this purpose. Hotjar does not save the content of form fields and automatically masks sensitive information.

The processing takes place exclusively on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR.

The data collected by Hotjar is processed pseudonymously and is not used to personally identify individual users.

Further information can be found at:
https://www.hotjar.com/legal/policies/privacy/

13. Advertising

13.1 Google Ads with conversion tracking

We have integrated Google Ads on this website. The company operating the Google Ads services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads is an internet advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google Ads allows an advertiser to pre-define certain keywords that will be used to display an ad in Google's search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed on topic-relevant websites using an automatic algorithm and taking into account the previously defined keywords.

The purpose of Google Ads is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website If you reach our website via a Google ad, a so-called conversion cookie is stored on your IT system by Google. A conversion cookie loses its validity after thirty days and is not used to identify you. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, such as the shopping cart from an online store system, have been accessed on our website. The conversion cookie enables both us and Google to track whether a user who has reached our website via an AdWords ad has generated sales, i.e. completed or abandoned a purchase.

The data and information collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via Ads ads, i.e. to determine the success or failure of the respective Ads ad and to optimize our Ads ads for the future. Neither our company nor other Google Ads advertisers receive information from Google that could be used to identify you.

The conversion cookie is used to store personal information, such as the web pages you have visited. Each time you visit our website, personal data, including the IP address of the Internet connection you are using, is therefore transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties. These processing operations are only carried out if express consent is given in accordance with Art. 6 para. 1 lit. a) GDPR. The parent company Google LLC is certified as a US company under the EU-US Data Privacy Framework. This constitutes an adequacy decision pursuant to Art. 45 GDPR, meaning that personal data may be transferred without further guarantees or additional measures. You can view Google's privacy policy at
https://policies.google.com/privacy

13.2 Leadfeeder

We use Leadfeeder, a service provided by Liidio Oy / Leadfeeder, Mikonkatu 17 C, Helsinki 00100, Finland.

Leadfeeder helps us to analyze company visits to our website and to optimize our marketing and sales activities. Information about visits to our website is processed for this purpose, in particular

  • pages visited

  • Time of visit

  • technical information about the browser and end device

  • IP address in abbreviated or pseudonymized form

Leadfeeder works with data from Google Analytics and recognizes company visits based on IP addresses.

The processing takes place exclusively on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR.

Further information can be found at: https://www.leadfeeder.com/privacy/

13.3 LinkedIn Insight Tag

We use the LinkedIn Insight Tag, a conversion tracking and analytics service provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.

The LinkedIn Insight Tag enables us to measure the effectiveness of LinkedIn advertising campaigns and to analyze user interactions on our website after users have clicked on or viewed a LinkedIn advertisement.

In this context, information such as IP address, device and browser information, page views, referrer URL and conversion events may be processed.

These processing operations are carried out exclusively when explicit consent is given in accordance with Art. 6 para. 1 lit. a GDPR.

Further information can be found at: https://www.linkedin.com/legal/privacy-policy

14. Plugins and other services

14.1 Storyblok (Headless CMS)

We use the headless content management system (CMS) "Storyblok" from Storyblok GmbH, Peter-Behrens-Platz 2, 4020 Linz, Austria.

Storyblok is used to manage and deliver content on our website. In doing so, technically necessary data such as IP addresses may be processed in order to provide content correctly and to ensure the security of the service.

The processing is carried out on the basis of our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR in the efficient and modern provision of our online services.

If personal data is processed outside the European Union, this is done exclusively in compliance with the statutory data protection regulations.

Further information can be found at: https://www.storyblok.com/privacy-policy

14.2 Algolia

We use Algolia, a search-as-a-service provider, to provide and optimize the search function on our website.

When using the search function, search queries and technical information such as IP address, browser information, device information and interaction data may be processed in order to deliver relevant search results and improve the functionality of the search service.

The processing is based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR in providing an efficient and user-friendly search function.

Further information can be found at: https://www.algolia.com/policies/privacy/

15. Your rights as a data subject

15.1 Right to confirmation

You have the right to request confirmation from us as to whether personal data concerning you is being processed.

15.2 Right to information Art. 15 GDPR

You have the right to receive free information from us at any time about the personal data stored about you and a copy of this data in accordance with the statutory provisions.

15.3 Right to rectification Art. 16 GDPR

You have the right to request the rectification of inaccurate personal data concerning you. You also have the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

15.4 Deletion Art. 17 GDPR

You have the right to demand that we delete the personal data concerning you immediately, provided that one of the reasons provided by law applies and insofar as the processing or storage is not necessary.

15.5 Restriction of processing Art. 18 GDPR

You have the right to demand that we restrict processing if one of the legal requirements is met.

15.6 Data portability Art. 20 GDPR

You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format. You also have the right to transmit those data to another controller without hindrance from us to which the personal data have been provided, where the processing is based on consent pursuant to point (a) of Article 6(1) GDPR or point (a) of Article 9(2) GDPR or on a contract pursuant to point (b) of Article 6(1) GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

Furthermore, when exercising your right to data portability pursuant to Art. 20 (1) GDPR, you have the right to obtain that the personal data be transferred directly from one controller to another controller, insofar as this is technically feasible and provided that this does not adversely affect the rights and freedoms of other persons.

15.7 Objection Art. 21 GDPR

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6(1)(e) (data processing in the public interest) or (f) (data processing on the basis of a balancing of interests) of the GDPR. This also applies to profiling based on these provisions within the meaning of Art. 4 No. 4 GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or if the processing serves the establishment, exercise or defense of legal claims. In individual cases, we process personal data for direct marketing purposes. You can object to the processing of your personal data for the purpose of such advertising at any time. This also applies to profiling insofar as it is associated with such direct advertising. If you object to processing for direct marketing purposes, we will no longer process the personal data for these purposes.

You also have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out by us for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 para. 1 GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

You are free to exercise your right to object in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

15.8 Revocation of consent under data protection law

You have the right to withdraw your consent to the processing of personal data at any time with effect for the future.

15.9 Complaints to a supervisory authority

You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.

16. Routine storage, deletion and blocking of personal data

We process and store your personal data only for the period of time required to achieve the purpose of storage or if this is provided for by the legal regulations to which our company is subject. If the storage purpose no longer applies or if a prescribed storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

17. Duration of storage of personal data

The criterion for the duration of the storage of personal data is the respective statutory retention period. After this period has expired, the corresponding data is routinely deleted, provided that it is no longer required for contract fulfillment or contract initiation.

18. Up-to-dateness and amendment of the privacy policy

This privacy policy is currently valid and has the status: May 2026.

It may become necessary to amend this privacy policy as a result of the further development of our website and services or due to changes in legal or official requirements. You can access and print out the current privacy policy at any time on the website at "https://www.aichelin.com/Datenschutz".

This privacy policy was created with the support of the data protection software: audatis MANAGER.